Local SEO

Local SEO

Local search optimization can be an easy do-it-yourself operation. There are many checklists and guides that will walk you through each step to accomplish local search engine optimization. That is, if you have the time and resources to follow through. Still, there are some technical aspects to optimizing your website and local listings, for which there are also guides to understanding new technologies.

When you don’t have the time or the energy to learn an industry, a small investment can help to ensure your local listing appears correctly, and that your website is in the top among local search results. We can even help you with ‘just the technical stuff’ or a few steps on the checklist.

From the Synup LocalSEOChecklist, we can help with the following strategies:

On-Page Optimization Factors

  • Title tags
  • SEO-friendly URLs
  • Image & Logo Optimization
  • Webmaster Tools
  • Analytics
  • Indexable Menus
  • NAP
  • City/Service content
  • Mobile website

Google Ranking Factors

  • Google My Business optimization
    • NAP
    • City, State in landing page Title
    • Proper categories
    • Product/Service keyword in GMB Title
    • Quality/Authority of inbound links to GMB landing page
    • Quantity of native Google user Reviews
  • Google+ optimization
  • Google+ engagement

Schema

  • Schema.org markup

Directories

  • Bing
  • Yelp
  • Infogroup

Local Listing Citations

  • Consistent, Structured Citations
  • Top Citation Sites
  • Local Citation Sites
  • Competition review
  • Local listing audit & clean-up
  • Vertical/Category Citations

Reputation/Reviews

  • Reviews/Testimonials
  • Third party reviews
  • Reputation Management

Conversion

  • Optimized Call To Action
  • Phone Number/Click To Call/Tracking
  • Testimonials

Social

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • SlideShare

 

The checklist also has some suggestions which we don’t do, but we’re happy to offer consulting or technical assistance. We also added some additional details to the checklist above according to the 2017 local search ranking factor report by Moz.
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