Local SEO can be an easy do-it-yourself operation. There are many checklists and guides that will walk you through each step to accomplish local search engine optimization. That is, if you have the time and resources to follow through. Still, there are some technical aspects to optimizing your website and local listings, for which there are also guides to understanding new technologies.
When you don’t have the time or the energy to learn an industry, a small investment can help to ensure your local listing appears correctly, and that your website is in the top among local search results. We can even help you with ‘just the technical stuff’ or a few steps on the checklist.
From the Synup LocalSEOChecklist, we can help with the following strategies:
On-Page Optimization Factors
- Title tags
- SEO-friendly URLs
- Image & Logo Optimization
- Webmaster Tools
- Indexable Menus
- City/Service content
- Mobile website
Google Ranking Factors
- Google My Business optimization
- City, State in landing page Title
- Proper categories
- Product/Service keyword in GMB Title
- Quality/Authority of inbound links to GMB landing page
- Quantity of native Google user Reviews
- Google+ optimization
- Google+ engagement
- Schema.org markup
Local Listing Citations
- Consistent, Structured Citations
- Top Citation Sites
- Local Citation Sites
- Competition review
- Local listing audit & clean-up
- Vertical/Category Citations
- Third party reviews
- Reputation Management
- Optimized Call To Action
- Phone Number/Click To Call/Tracking
The checklist also has some suggestions which we don’t do, but we’re happy to offer consulting or technical assistance. We also added some additional details to the checklist above according to the 2015 local search ranking factor report by Moz.
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Local SEO and Website Optimization are both important user-centric aspects of your online marketing. Local SEO allows local customers to find your site, but some of the strategies in the checklist include further website optimization to allow users to access your site from their mobile devices, such as image optimization and responsive website design.
Website Optimization includes optimizing for new users and mobile devices, to keep your website fast and easy to use. Use the Web Page Analyzer or PageSpeed Insights to determine if you website needs serious optimization services.
The Web Page Analyzer is our favorite because it reports on each item. This analyzer inspects website elements for size and download times, looking at some of the following elements:
- Number of requests
- Total size
- Objects sizes and download times
- Download Time
However, this analyzer has become dated, PageSpeed Insights provides mobile and desktop reports and details a simple checklist of priority, warning and passed rules.
At the bottom of the traditional Web Page Analyzer page is your report – items in RED should definitely be optimized. Your Download Time should not exceed 10 seconds. Recent reports indicate the human attention span is shorter than goldfish attention span (humans studied have an attention span of 8 seconds, while the goldfish can pay attention for 9). Thus, it is highly important to aim for a download time less than that of your local area connections, and optimize the content message and action in less than 8 seconds. (Read more about capturing interest at our page, Lead Generation and Conversion.)
Do you know someone in the outskirts of your community with dial-up? If so, look at the Download Time for 56K or 128K and optimize for customers in your area. Otherwise, be aware that the Download Time is dated – in the state of Wisconsin, the average internet speed was 7.41 Mbps in 2013, yet the Download chart tops out at 1.44Mbps. Today, the fastest ISP is Charter, with an average download speed of 66.04 Mbps, and the fastest Mobile network is Verizon at 20 Mbps, based on SpeedTest.net’s aggregate data.
If your site is in need of help, we know compression tricks and delivery tips that can help optimize your site for all your users.