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In 2015, 158 million users accessed search services on their mobile device in the United States. By 2020, this figure is projected to grow to 221 million. [Statista]
If your website is not optimized for speed, security, user experience, mobile and voice, you could be suffering and lose business to local competitors who have high-performing websites with awesome, sharable content. Since 2010, Google has been favoring all of the aforementioned elements above others, pushing non-optimized and outdated websites off first page results.
Small Business Brand Strategy: What it is and Why You Need It
Many small businesses manage their own marketing to save cost and maintain control over their image, though it may not always be the most effective strategy in competitive markets. Often, branding doesn’t come
Pay-per-click (PPC) advertising can save marketers money while still achieving the desired results. With PPC marketing, advertisers only pay a fee when users click on the advertisement. It is one of the most popular types of digital marketing for companies that do not want to
Your website is nothing without content. Content drives conversions by speaking to your customers, guiding them through the buyer journey, and giving them the information they came to find. If you aren’t careful, however, your content could be sending the wrong message. Old, outdated, or
Search engine optimization (SEO) is the crux of digital marketing. It is the only way to achieve visibility for your brand in 2019. Optimizing your website for search engines takes a deep knowledge of what they seek and how they determine search engine results page
With 2018 in the books, most businesses are looking to their 2019 marketing plans to assess how to better reach consumers. Analyzing statistics regarding how those consumers access the web to make purchases can mean a better understanding of consumers, and a higher rate of
Ads for website builders are everywhere – turn on the TV or view a YouTube video, and you’ll likely catch an ad for one of the several popular services plying their trade. You may be wondering what a website builder is, or even whether you
How to optimize your local business website for marketing success
Updated for 2019
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Have an organized, optimized website
Having a website that works well and is easy to navigate is one of the most important aspects of online marketing, whether you
What is marketing?
Marketing is a method of building brand awareness. Your small business marketing strategies might relay specific messages and advertise your business in many forms. Marketing:
builds your business reputation,
optimizes your online presence,
improves customer service,
increases authority in your
How to meet user needs through design, content and social media marketing
There is no such thing as SEO. Well, not really; more specifically, the term is more often used inappropriately. SEO is only a part of marketing. It is an acronym for Search Engine Optimization,
An SEO Campaign is a strategy for improving search engine rankings for target keywords to meet business goals of increasing customer conversions, driving qualified website traffic and/or improving brand credibility. In an organic SEO campaign, stakeholders establish a long-term content strategy and procedures for following