As a small business owner, you have an advantage over major, nationwide competitors in the social media marketing channel. You can achieve more success because your business is community based, making it easier to engage with your customers, and foster relationships.

Learn about DIY SEO, analytics and content for small business and service-based businesses.

In the industry of website hosting, I have not lost any clients to the Coronavirus. But in website design and other marketing and online advertising services, I have lost more than 20% of business. With Wisconsin on a Safer at Home order, small businesses

Small Business Brand Strategy: What it is and Why You Need It
Many small businesses manage their own marketing to save cost and maintain control over their image, though it may not always be the most effective strategy in competitive markets. Often, branding doesn’t come

Pay-per-click (PPC) advertising can save marketers money while still achieving the desired results. With PPC marketing, advertisers only pay a fee when users click on the advertisement. It is one of the most popular types of digital marketing for companies that do not want to

Your website is nothing without content. Content drives conversions by speaking to your customers, guiding them through the buyer journey, and giving them the information they came to find. If you aren’t careful, however, your content could be sending the wrong message. Old, outdated, or

Search engine optimization (SEO) is the crux of digital marketing. It is the only way to achieve visibility for your brand in 2019. Optimizing your website for search engines takes a deep knowledge of what they seek and how they determine search engine results page

With 2018 in the books, most businesses are looking to their 2019 marketing plans to assess how to better reach consumers. Analyzing statistics regarding how those consumers access the web to make purchases can mean a better understanding of consumers, and a higher rate of

Ads for website builders are everywhere – turn on the TV or view a YouTube video, and you’ll likely catch an ad for one of the several popular services plying their trade. You may be wondering what a website builder is, or even whether you

How to optimize your local business website for marketing success
Updated for 2019
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Have an organized, optimized website
Having a website that works well and is easy to navigate is one of the most important aspects of online marketing, whether you