Get the latest in small business SEO and marketing DIY checklists and walk-throughs to stay on top of the competition, maintain relevancy and build trust with you prospects and clients.
In 2015, 158 million users accessed search services on their mobile device in the United States. By 2020, this figure is projected to grow to 221 million. [Statista]
If your website is not optimized for speed, security, user experience, mobile and voice, you could be suffering and lose business to local competitors who have high-performing websites with awesome, sharable content. Since 2010, Google has been favoring all of the aforementioned elements above others, pushing non-optimized and outdated websites off first page results.
An SEO Campaign is a strategy for improving search engine rankings for target keywords to meet business goals of increasing customer conversions, driving qualified website traffic and/or improving brand credibility. In an organic SEO campaign, stakeholders establish a long-term content strategy and procedures for following
Key performance indicators are quantifiable measurements that help you measure progress towards business goals.
If you don’t measure it, you can’t improve it.
Some things your business could measure include:
Cost Per Lead Acquisition (by medium)
Email Marketing click-through & open rates