Local Business Website Optimization in 5 Steps

How to optimize your small business website in 2019

5 Steps to Local Business Website Optimization

  1. Have an organized, optimized website:
    • WordPress
    • Yoast SEO
    • Create (2-3) Buyer Personas
    • Create Compelling Content Consistently (use a Calendar)
    • Distribute Content via social, email, or advertising
  2. Optimize for Local Search:
    • Consistent NAP across the web? Check Now
    • Microdata rich snippets
    • Local listings:
      • Google (GMB/maps)
      • Bing
      • Yelp
      • Other
    • Get Reviews
  3. Use webmaster tools:
    • Submit sitemap to Google Search Console
    • Submit sitemap to Bing Webmaster tools
    • Implement Google Analytics
    • Establish Analytics Goals
    • Link Analytics to Search Console
  4. Optimize for mobile, voice and speed:
    • Test your website speed, is it B or better?
      • If not, choose a new responsive theme.
    • Test for mobile friendliness, is it 2.5 or greater?
      • If not, use W3 total cache and check configurations
    • Optimize content for targeting conversation, not keywords.
  5. Balance paid marketing with content marketing:
    • Advertise on Adwords or Facebook
    • Market offline in unique ways

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