5 Steps to Local Business Website Optimization

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1. Have an organized, optimized website:
   • WordPress
   • Yoast SEO
   • Create (2-3) Buyer Personas
   • Create Compelling Content Consistently (use a Calendar)
   • Distribute Content via social, email, or advertising
2. Optimize for Local Search:
   • Consistent NAP across the web? Check Now
   • Microdata rich snippets
   • Local listings:
     • Google (GMB/maps)
     • Bing
     • Yelp
     • Other
   • Get Reviews
3. Use webmaster tools:
   • Submit sitemap to Google Search Console
   • Submit sitemap to Bing Webmaster tools
   • Implement Google Analytics
   • Establish Analytics Goals
   • Link Analytics to Search Console
4. Optimize for mobile, voice and speed:
   • Test your website speed, is it B or better?
     • If not, choose a new responsive theme.
   • Test for mobile friendliness, is it 2.5 or greater?
     • If not, use W3 total cache and check configurations
   • Optimize content for targeting conversation, not keywords.
5. Balance paid marketing with content marketing:
   • Advertise on Adwords or Facebook
   • Market offline in unique ways