In the industry of website hosting, I have not lost any clients to the Coronavirus. But in website design and other marketing and online advertising services, I have lost more than 20% of business. With Wisconsin on a Safer at Home order, small businesses

Small Business Brand Strategy: What it is and Why You Need It
Many small businesses manage their own marketing to save cost and maintain control over their image, though it may not always be the most effective strategy in competitive markets. Often, branding doesn’t come

Pay-per-click (PPC) advertising can save marketers money while still achieving the desired results. With PPC marketing, advertisers only pay a fee when users click on the advertisement. It is one of the most popular types of digital marketing for companies that do not want to

With 2018 in the books, most businesses are looking to their 2019 marketing plans to assess how to better reach consumers. Analyzing statistics regarding how those consumers access the web to make purchases can mean a better understanding of consumers, and a higher rate of

How to optimize your local business website for marketing success
Updated for 2019
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Have an organized, optimized website
Having a website that works well and is easy to navigate is one of the most important aspects of online marketing, whether you

What is marketing?
Marketing is a method of building brand awareness. Your small business marketing strategies might relay specific messages and advertise your business in many forms. Marketing:

builds your business reputation,
optimizes your online presence,
improves customer service,
increases authority in your