Website design is driven by the user.
Knowing your audience is a critical first step to any communication. Your small business website communicates your company objectives, goals and vision. Your website should:
- get customers
- maintain customer relationships
- achieve measurable marketing goals
We build optimized, responsive WordPress websites that reach your target audience and convert visitors to customers. Responsive websites change the appearance of the website on multiple devices, while maintaining website functionality, usability and accessibility.
WordPress is a Content Management System (CMS), which provides a framework that allows for easy implementation, design, customization and maintenance. Content Management Systems allow for multiple levels of user access, and allows the business owner to make content updates on-the-fly, or delegate publishing tasks to marketing professionals.
Of course, a website can look great and sit there and do nothing for your bottom line. Maybe you come up on some search results, maybe you earn some social referrals, but most websites need a great design with:
- well-organized content
- regular updates
- user engagement
- citations (or incoming links) to earn top spots in organic search results
Having a website is not the end-all of your small business marketing efforts, so don’t let your website be a dead-end marketing tool.
Website design is dead. It is no longer a mere framework for displaying content – current best practices promote user experience: improving the quality of user interaction with and perceptions about your product and services.
User experience design is about managing content and value across channels. Your website should improve customer service as well as enhanced usability by design. It should comfort the user, provide easy access to most-used tools, meet marketing goals, be of clear, balanced and simple design.
Having a CMS website aids in meeting your marketing goals, as well as improving user experience – the technology for user experience comes with most CMS’ right out of the box.
Website Design Process
Step 1. Understand your target audience
Explain your ideal customer characteristics, their demographics and psychographics, from your business plan. If your customer profile is not fully defined, now is your opportunity to build your user personas for your marketing plan.
Step 2. Information organization
Take an inventory of content assets, or design your content strategy. Classify your information and design your navigation hierarchy around it; test your navigation well to ensure usability basics. This applies to large and small sites alike.
Step 3. User experience design
Design both aesthetically pleasing interface and user interaction elements. This is the visual design which should align with brand goals and communicate core values.
Step 4. Implement, Test & Measure
Testing is an important part of user experience design. Have some team members and customers review the site, complete common tasks and report on their emotions. You can also conduct user feedback surveys to regularly respond to by improving any frustration points or enhancing elements that could perform better. Last but not least, website analytics provide important insights into content performance, traffic sources and user engagement, which allow you to constantly improve your user experience, brand perception and customer service.
We provide quotes based on your small business need, not number of pages, or lists of seo keywords.
Contact us about your design project, or learn more about our website marketing services.