Local SEO

Local SEO Website Optimization

Local search optimization can be an easy do-it-yourself operation. There are many checklists and guides that will walk you through each step to accomplish local search engine optimization. If you have the time and resources to follow through. There are technical aspects to optimizing your website and local listings that you might have to learn.

When you don’t have the time or the energy to learn an industry, a small investment can help to ensure your local listing appears correctly, and that your website is in the top among local search results. We can even help you with ‘just the technical stuff’ or a few steps on the checklist.

While we love Synup’s Local SEO Checklist, we offer our own DIY SEO checklist for small business owners and local guerrilla marketing entrepreneurs.

Master Web Creations’ Local Checklist 

From the Synup LocalSEOChecklist, we can help with the following strategies:

On-Page Optimization Factors

  • Title tags
  • SEO-friendly URLs
  • Image & Logo Optimization
  • Webmaster Tools
  • Analytics
  • Indexable Menus
  • NAP
  • City/Service content
  • Mobile website

Google Ranking Factors

  • Google My Business optimization
    • NAP
    • City, State in landing page Title
    • Proper categories
    • Product/Service keyword in GMB Title
    • Quality/Authority of inbound links to GMB landing page
    • Quantity of native Google user Reviews
  • Google+ optimization
  • Google+ engagement


  • Schema.org markup


  • Bing
  • Yelp
  • Infogroup

Local Listing Citations

  • Consistent, Structured Citations
  • Top Citation Sites
  • Local Citation Sites
  • Competition review
  • Local listing audit & clean-up
  • Vertical/Category Citations


  • Reviews/Testimonials
  • Third party reviews
  • Reputation Management


  • Optimized Call To Action
  • Phone Number/Click To Call/Tracking
  • Testimonials


  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • SlideShare


The checklist also has some suggestions which we don’t do, but we’re happy to offer consulting or technical assistance. We also added some additional details to the checklist above according to the 2017 local search ranking factor report by Moz.