Learn about DIY SEO, analytics and content for small business and service-based businesses.

With 2018 in the books, most businesses are looking to their 2019 marketing plans to assess how to better reach consumers. Analyzing statistics regarding how those consumers access the web to make purchases can mean a better understanding of consumers, and a higher rate of

Key performance indicators are quantifiable measurements that help you measure progress towards business goals.
If you don’t measure it, you can’t improve it.
Some things your business could measure include:

Sales Revenue
Cost Per Lead Acquisition (by medium)
Email Marketing click-through & open rates